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HVM is in need of rebranding. The brand wants to ad a bookstore chain to its portfolio. A brand-new store and concept; new name, identity, interior and stock. Along with a new strategy to include a larger target audience.

 

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For this challenge my team and I went for a complete rebranding along with a new name for the store. The concept is to go back to how to company started “His master’s Voice” and highlight the dog. The new idea is to make the store more family friendly and a calm yet vibrant vibe.