Innocent is an honest brand that produces fresh fruit juices and smoothies. The brand is in need of a video ad to show the great benefits of their drinks.

 

 

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I Create a scripted ad for Innocent called Fruity Fun.

Innocent is a fun and colourful brand. For this brief, I wanted to highlight the fruity fun of the brand. Kids often are fussy when it comes to healthy food. I wrote a catchy jingle for the ad to involve the kids more with the fruit they consume. The script includes SFX and product placement in the scenarios and is packed with imagination.