Good vandalism?

Billboards, they are literally everywhere. There is so much out there that we don't actively pay attention to it. We are overexposed to ads that a lot of them doesn't catch our attention anymore. Now the questions, what does catch the attention?

I take the same road everyday. Its seldom that I notice a difference on the billboard. Usually I only take a glimpse. The first time I saw the poster, I didn't pay any attention to it. Again, just a glimpse. Several days have past, and something caught my eye . I saw the attempt of a rip. The rip is strategy placed on the upper lip of the model. It looks like a moustache. The silly girl in me had to laugh. The next day I pas the billboard again and see graffiti on it. The content is innocent, but it was also the first time that I actually saw the name of the brand, even tho it's big.